Successfully implementing public relations programs that create a positive impact on both society and the company, Dexa Group has won two awards at the Public Relations Indonesia Awards (PRIA), which took place on Wednesday, February 26, 2025, in Bandung.
Dexa Group received awards in the Most Popular in Online Media and Social Media category and the Digital Channel Category for the Dexan Portal Mobile application.
Under the theme “PR Inspiration for Indonesia’s Future,” the PR Indonesia Awards 2025 was presented by PR Indonesia CEO and Press Council Member Mr. Asmono Wikan to Mr. Sonny Himawan, Head of Corporate Communications at Dexa Group.
PR as a Strategic Pillar for Sustainable Business
Mr. Asmono Wikan emphasized that public relations now plays a strategic role in building corporate trust and reputation.
“Public relations is no longer just a communication tool but has become a key element in building trust, maintaining reputation stability, and bridging policy, technology, and sustainable business,” said Mr. Asmono Wikan.
Furthermore, he highlighted that PR has transformed into a strategic partner in decision-making. “PR is no longer merely a supporting function but a strategic partner that must be adaptive, data-driven, and foster cross-sector collaboration,” he added.
Dexa Group’s Commitment to Sustainable Communications
Dexa Group’s Chairman, Mr. Ferry Soetikno, expressed his gratitude for the recognition of Dexa Group’s public relations efforts.
“This recognition is part of Dexa Group’s sustainability goals in maintaining corporate reputation in the digital era. Congratulations to all Dexans who have remained committed to upholding the company’s reputation by maintaining our three key pillars: accessibility, availability, and competitiveness, in line with our corporate foundation—Expertise for the Promotion of Health,” said Mr. Ferry.
Meanwhile, Mr. Sonny Himawan expressed his appreciation to PR Indonesia for the award as a credible public relations institution in Indonesia.
“Thank you for trusting Dexa Group to receive the PR Indonesia Awards 2025 once again, following our previous wins two years ago. This award serves as motivation further to enhance corporate public relations innovations for all stakeholders. It reflects the quality we dedicate to public health, aligned with our company’s vision,” said Mr. Sonny Himawan.
A Prestigious Event for PR Practitioners
The PR Indonesia Awards is a prestigious competition for corporate and institutional public relations practitioners to assess the effectiveness of PR strategies. This event serves as a benchmark for evaluating communication strategies implemented by public relations professionals.
The PR Indonesia Awards 2025 was participated in by 209 companies and institutions with 581 program entries undergoing a rigorous judging process across various categories, including Owned Media, Digital Channels, Crisis Management, Annual Reports, Social Responsibility (SR) Communication Programs, PR Programs, PR Departments, Lifetime Achievement, and the Most Popular Corporation/Institution in Social Media category.