JAKARTA — Strategic and impactful public communication has once again placed Dexa Group on the national stage. The pharmaceutical company has been named Indonesia PR of The Year 2025 by MIX MarComm magazine.
The award was presented by MIX MarComm’s Editor-in-Chief, Ms. Lis Hendriani, to Dexa Group’s Head of Corporate Communications, Mr. Sonny Himawan, during the PR & Communications Forum 2025 in Jakarta on Thursday, August 14, 2025.
Chairman of SWA Media Group, Mr. Kemal E. Ghani, said that this year’s winners reflect the vital role of PR in navigating the complexities of today’s business world.
“This year’s theme, Beyond Communication, reinforces that PR must become a new force at the heart of corporate strategy—driving sustainability, innovation, and human capital development. When PR is directly involved in these strategies, companies can build a strong public image,” he said.
Representing Dexa Group, Mr. Sonny Himawan emphasized that PR’s role goes beyond managing image.
“Guided by our core purpose, Expertise for the Promotion of Health, and our corporate values, every member of Dexa has contributed in real and meaningful ways. PR plays a key role in building awareness among stakeholders about Dexa Group’s commitment to national pharmaceutical self-reliance, advancing Obat Modern Asli Indonesia (Indonesian Indigenous Modern Medicines), practicing sustainability, and providing medicines that are high-quality, effective, and safe. All of this is part of Dexa’s commitment to being a true #TheReflectionofQuality,” Mr. Sonny said.
The Indonesia PR of The Year awards have been consistently held for 18 years by SWA Media Group, assessing corporate communication programs based on their output, outcome, outtakes, and impact.
This achievement reaffirms that PR is now a key driver of business strategy—building public trust and delivering lasting value for both the company and society.